There is an old and famous Chinese word called 推敲. “Push Knock”.
It stemmed from a Tang dynasty poet’s struggle, who spent days thinking about a single line:
The monk knocked on the door under moonlight
Or
The monk pushed the door under moonlight
Thinking and writing about microcopy is my favorite work task.
When writing microcopy, I flip a switch in my head – unlike copywriting, my words are no longer meant to attract users, but to send them away. Good microcopy points users toward the right direction, without excess.
Clean, crisp content, nearly invisible but quantifiably helpful.
This is something I wish to consistently write.